If you’re in business, you need to be using video. The advantages are clear, and it can be much easier than you think.
- Video is engaging
- Video can hold people’s attention
- People share good videos via social media
- You can embed annotations and iCards within YouTube videos to help people click through to your website.
So why doesn’t everyone make videos to promote their business?
Creating a video isn’t as quick as writing a quick blog post or newsletter article.
You need some equipment, you need to have software to edit the footage, and of course the time, skill, experience and creativity to edit it into a movie file that you can share on the web.
I just wanted to highlight how easy this can be, once you know what you’re doing.
This little movie was created at a family event, Easter 2015. Once all my guests had left, I spent around an hour editing the various clips I had shot into a nice little movie to remember the day.
It’s short, it’s simple, it does the job. If I’d spent more time on it, I think I would have made it even shorter, but it was only meant to be a bit of fun.
I’m based in North Wales. If you’d like my help to create some videos to use on your website, or via your social media channels, get in touch. It’s easier than you think.